I help organisations grow - commercially and safely
Fractional Sales Leadership &
Behavioural-First IP/AI Governance
SERVICE
Behavioural-First IP/AI Audit
The Behavioural-First IP/AI Audit helps organisations understand how everyday interaction with AI impacts their intellectual property, legal exposure, and operational risk.
Where traditional audits focus on tools, this audit focuses on human behaviour, the prompts, shortcuts, work-arounds, automations and decisions that quietly create IP exposure.
You receive independent, precise insight into where risk originates, how it spreads, and what actions have immediate effect.
Why Behaviour Matters More Than Technology
AI doesn’t create IP risk, people do.
Every organisation loses intellectual property the same way:
through everyday behaviour inside teams. Prompts, shortcuts, reused outputs, unverified content, silent automation, small actions that create large legal and strategic exposure.
Traditional audits focus on systems. This one focuses on how your people actually use AI.
The Behavioural-First IP/AI Audit reveals:
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where sensitive information enters AI tools
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how business logic is unintentionally shared
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where copyright and ownership risk accumulates
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how decisions and workflows amplify exposure
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and why teams trust AI more than they should
Most audits miss this.
Yours won’t.
How the Audit Works
Mapping AI Use Across Four Dimensions
The Behavioural-First IP/AI Audit examines how your organisation interacts with AI across four interdependent dimensions:
Human Behaviour
How teams prompt, trust, reuse and automate AI outputs, the real source of IP exposure.
Workflow
Where prompts, content, decisions and automation create downstream legal or operational risk.
Technology
Which AI systems are used, how they integrate into workflows, and where data may enter external models.
Legal Structure
How copyright, ownership, confidentiality and AI policies apply (or fail to apply) in practice.
Together, these dimensions reveal the organisation’s true AI/IP risk position, not the theoretical version written in policy documents.
Audit Formats
Two Delivery Formats
Full Audit (4–7 weeks)
A complete seven-phase investigation for organisations that need structural assurance, not surface-level compliance.
Light Audit (5–15 working days)
A high-speed scan of critical risks and blind spots for boards, pilots, and fast-moving teams.
Both formats deliver precise findings, aligned to your risk appetite, not generic reports.
Delivered With Certified Integrity
All audits are personally conducted by Robbert Zijlstra, LLM MA MBA.
He holds:
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a Code 55 Certificate of Conduct (VOG, 2025) issued by the Dutch Ministry of Justice, authorising legal advisory work under a government-backed code of integrity;
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an Interpol Watchlist Check (Pescheck, 2023) confirming clearance for cross-border advisory and access to sensitive environments.
These screenings are not formalities.
They reflect the level of discretion and trust required when auditing internal AI workflows, legal exposure, and proprietary IP.
Why Work With Me
QUICK RESULTS
“Clear, audit-backed insights on how AI affects your IP, legal exposure, and organisational behaviour - delivered within 4 to 7 weeks.”
DIRECT EXPERTISE
“You work directly with me: an auditor, legal advisor, and former VP Sales.
No junior consultants. No handoffs.”
HUMAN-LEGAL PERSPECTIVE
“With 30 years in commercial strategy and degrees in sociology, law, and business, I map how your people, processes, and AI systems create risk, before it becomes a legal or reputational problem.”
Fractional Leadership
Fractional Commercial & AI Governance Leadership
Some organisations need more than an audit.
They need senior leadership to navigate growth, risk, and AI adoption at the same time.
I support companies as a fractional:
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VP Sales / Commercial Leader
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AI & Compliance Advisor
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IP/AI Governance Strategist
Ideal for organisations that require:
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rapid pipeline development
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interim commercial transformation
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AI governance alignment
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executive decision support
Fractional leadership complements the audit:
It brings commercial, legal, and behavioural insight together in one senior role.
Selected Engagements
TKC Digital BV
CCO (Interim)
2018-2019
The Netherlands
Togather Finance BV
CCO (Interim)
2019-2020
The Netherlands
FixAway BV
Founder & Fractional CEO
2021-
The Netherlands
Alorica Inc.
VP Sales EMEA (Interim)
2023-2025
Bulgaria
Raya CX
Commercial Leader Europe (Interim)
2025-
Egypt